P&G is in the High-quality, Low Cost world too

Posted by on Nov 16, 2011 in Blog | 835 comments

Winning in Emerging Markets talk about how companies need to develop¬† “high quality, low cost” products to attract the growing middle class in emerging markets.¬† P&G proves that there is also a market for these products in developed markets in this Wall Street Journal article.

http://online.wsj.com/article/SB10001424053111904836104576558861943984924.html

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